WHAT IS THE CONTEXT?

Seekr is incorporating a new dimension to the app in which employers can "vouch" for employees on their soft skills and their job experience. The purpose of this is to decrease the time/hassle associated with verifying references for hourly and entry level workers. This project will map user flows, create design recommendations, and obtain user feedback for this new dimension.

THE PROBLEM

Seekr’s current challenge is that they need to find a lightweight solution to have references vouch for their job seekers and how to retain these references to vouch for other job seekers on Seekr.

MY ROLE

My role was to create a new “vouch” user experience for three user personas (job seeker, voucher, and employer) and design a high fidelity prototype.

DESIGN APPROACH

USER INTERVIEW

Our team conducted user interviews with four people: 2 Job Seekers and 2 Vouchers.
We also came up with the interview questions to ask business owners and provided them to the stakeholder so that the stakeholder can interview one of the business owner users of their app and return the answers to our team.

AFFINITY MAP

Our team used affinity map and personas to specify the users.

PERSONA

After gaining a solid sense of voucher, job seeker and employer through interviews, our team was able to identify their frustrations and goals.

There are three user personas for the vouch experience.

- Voucher

- Job seeker

- Employer

USER FLOW

Considering all the ways users could navigate through an app, we created a user flow to identify the essential path for job seeker & voucher.

THE SOLUTION

We created a reference vouch experience for three personas: job seekers, voucher, and employer. Stakeholders wanted to put the most emphasis on voucher’s experience because they wanted the vouchers who receive the vouch request feels that the request is personalized thus they are more likely to vouch for the job seeker who requested it. Furthermore, stakeholders wanted to create a page for applicant analysis where business owners can check the best matching applicant for the job position they posted in the app to help the decision and save the employer's time.

LOW-FI SKETCHES

One of our team members sketched low-fi mockups. I reviewed and discussed what needed to be improved and what to add and correct.

HIGH-FI MOCKUP

After landing on sketches, our team moved on to creating high-fidelity mockups that we could present. I was fully responsible for creating high-fi mockups. I utilized Seekr’s design system and style guide to quickly create high-fi mockups.

FINAL PRESENTATION

Our team had a final meeting with Co-Founders and I presented high-fi mockups. The stakeholders greatly appreciated our final deliverable at the end of the project.

Attendees from the company:
• Darren Himebrook: CPO/CMO/Co-Founder
• Michael Zwerner: CPA/CFA/Co-Founder/CEO/CFO

WHAT I LEARNED

I learned the importance of understanding the stakeholder’s expectations and communication with them. Since the project had a 4 week timeline, it was important to make sure that our team understands what the stakeholders want and gets approval. I also learned that team needs to work together to achieve a common strategic goal. Throughout the project, we prioritized user experience and constantly gave feedback.